Marketing…

“In three words I can sum up everything I’ve learned about life: it goes on.” – Robert Frost

As the world becomes more media driven, so does the outreach of marketing. Advertisements  play a major part in the success of many products and sadly, make us want to buy a product we don’t need. Capitalism and consumerism is increasing.

Adverts, which reach very many, may satisfy many consumer’s desires. Marketers design commercials to be attractive and in a manipulative fashion: mobile phones, in particular are tailored to look ‘top of the range’ and ‘revolutionary’. By exploiting our mindsets and interests, we desire products which we may not particularly want.

For example: I noticed that in my local supermarket, Easter eggs were being sold. As a result of advertisements, people are buying products earlier and earlier, without regarding that the festival isn’t until April.

In effect, commercialization drains both our money and humanity: people are slaves of the marketing trends and are not thinking for themselves. Advertisements are the chains which withhold our freedom as consumers and people.

 

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There is a new 25 word (25 and under) writing competition on the theme of Childhood; it may be a real account or fictional piece and the deadline is the 15th of January .

Every entrant shall have their work published and blogs linked to, except the winner who will be linked to for a fortnight.

To submit an entry, please send me your piece using the contacts section at the top of the page or email me at:

uponthehearth@gmail.com

 

Thank you for taking part!

 

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